Marketing Journal 

Learnings from the outdoors industry. 

 
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New Product Launch: Rocky Mountain Instinct
New Product Launch: Rocky Mountain Instinct

The exciting reveal of this lovely trail bike and a few of the marketing tactics we explored for launch.

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Marketers: Tell Stories With Purpose
Marketers: Tell Stories With Purpose

Constructing Your Consumer's Path to Purchase.

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Intention Setting with the IRONMAN Group
Intention Setting with the IRONMAN Group
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Dear Crankworx: Thanks.
Dear Crankworx: Thanks.

Some final thoughts before I hang up my Crankworx Management lanyard.

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Why Your Facebook and Instagram Ads Are Not Working Anymore
Why Your Facebook and Instagram Ads Are Not Working Anymore
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Stay Current, Marketing Friends
Stay Current, Marketing Friends
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Membership Marketing: a How To Guide
Membership Marketing: a How To Guide
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COVID Creativity - Crankworx Watch Parties
COVID Creativity - Crankworx Watch Parties

What we learned from pivoting our marketing during the pandemic.

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Teaching Digital Marketing for BCIT
Outdoor Marketing, Destination Marketing, Remote Working, Resort Marketing
Teaching Digital Marketing for BCIT
Outdoor Marketing, Destination Marketing, Remote Working, Resort Marketing

Learnings from teaching university level marketing

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Outdoor Marketing, Destination Marketing, Remote Working, Resort Marketing
Prioritize This. Q & A With Jase Rodley
Prioritize This. Q & A With Jase Rodley

Searching for Work-Life Balance? You might be focused on the wrong goal.

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