From working on the social influencer development team for Whistler Blackcomb to applying for athlete support for myself, I've discovered that there is a clear path to becoming what is known as a Micro-Influencer.
I’m constantly scraping the internet to uncover cool restaurants and unique experiences between our adventures on foot and bike. As a marketer with an interest in the tourism industry and now officially a tourist, here are my top three suggestions for marketing to me through online channels.
It's a bit tough to get swept up in the Christmas cheer with all this sunshine and talk of barbecues in New Zealand. But Air New Zealand pulled on my holiday heart strings. Here are a few takeaways for outdoor and destination marketers from the #AirNZXmas campaign.
