Articulate, performance-driven marketing strategies for the Outdoor Industry.

A Whistler, BC resident by way of San Francisco – Living, breathing and marketing the great outdoors. My career kicked off with a BA in Public Relations and Marketing from the University of Denver. Expanding through work with nonprofits, start-ups, niche agencies and resort television, I eventually found my home in the outdoor industry. After cutting my teeth on the Whistler Blackcomb and Whistler Mountain Bike Park I put a dent in my passport as the Marketing Manager for the Crankworx World Tour. Today, I’m the Brand Manager for Rocky Mountain.

At Work:

My marketing specialty lies in creating robust social media communities for companies with high aspirations and even higher expectations for their return on investment.

I've developed a love for teaching as much as learning. I also regularly host workshops, courses and 1-1 consulting in Whistler, BC.


Here’s What Former Colleagues Have To Say…

"Nina is an amazing content strategist and speaker whose humour and uplifting spirit shines in everything she touches. I have hired her to conduct an audit on event-time social platform performance, and as a speaker for our digital marketing conference, Whistler Bike, and found her insights invaluable. In both instances, she changed our workflow to make it more efficient and helped everyone on the team get more out of their role. Basically, she's awesome!"

- Jennifer Smith, Whistler Blackcomb Communications Manager

"Nina was among the first round of hires when I founded my company, RTOWN. I couldn't have asked for a better team mate to help build out, what is today, still one of the higher revenue streams for my business. I would not hesitate to recommend Nina for her digital marketing prowess and ability to work independently and as part of team. You'd be lucky to have her on your squad."

- Luke Aulin, RTOWN CEO

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At Play: 

As an athlete, I translate my passion for endurance sports through words and images. Using the power of storytelling, my aim is to inspire athletes to explore, push limits and give back to the trail less traveled.

CHECK OUT MY RACE HIGHLIGHTS TO DATE HERE