Articulate, performance-driven marketing strategies for the Outdoor Industry.
A Whistler, BC resident by way of San Francisco – Living, breathing and marketing the great outdoors. My career kicked off with a BA in Public Relations and Marketing from the University of Denver. Expanding through work with non-profits, start-ups, niche agencies and resort television, I eventually landed in the marketing department of Whistler Blackcomb and Whistler Mountain Bike Park. An incredible launch pad for my newest role as the Marketing Manager for the Crankworx World Tour.
My marketing specialty lies in creating robust social media communities for companies with high aspirations and even higher expectations for their return on investment.
I've developed a love for teaching as much as learning. I also regularly host workshops, courses and 1-1 consulting.
Searching for Work-Life Balance? You might be focused on the wrong goal.
What’s hot and cool things happening in marketing right not.
A few of my favourite initiatives for female athletes that will inspire and empower during Crankworx Whistler.
Here's why you should too.
I'm fired up to be joining this marvellous gravity circus on the other side of the race tape as the Crankworx Marketing Manager.
Inevitably, whether you swim, bike or run - the conversation of Strava will eventually seep into post-activity chat. Here are three ways to leverage the power of this passionate community.
Three of my favourite social media questions from the legendary "Meet The Press: Masterclass" hosted in Sydney, Australia.
Habits and time management strategies for balancing marketing clients and cycling through South East Asia.
From working on the social influencer development team for Whistler Blackcomb to applying for athlete support for myself, I've discovered that there is a clear path to becoming what is known as a Micro-Influencer.
"Nina is an amazing content strategist and speaker whose humour and uplifting spirit shines in everything she touches. I have hired her to conduct an audit on event-time social platform performance, and as a speaker for our digital marketing conference, Whistler Bike, and found her insights invaluable. In both instances, she changed our workflow to make it more efficient and helped everyone on the team get more out of their role. Basically, she's awesome!"
- Jennifer Smith, Crankworx Communications Manager
"Nina was among the first round of hires when I founded my company, RTOWN. I couldn't have asked for a better team mate to help build out, what is today, still one of the higher revenue streams for my business. I would not hesitate to recommend Nina for her digital marketing prowess and ability to work independently and as part of team. You'd be lucky to have her on your squad."
- Luke Aulin, RTOWN CEO
As an athlete, I translate my passion for endurance sports through words and images. Using the power of storytelling, my aim is to inspire athletes to explore, push limits and give back to the trail less traveled.